At EICMA 2025 in Milan, Hero MotoCorp unveiled the Hero Hunk 440 SX, a striking scrambler-style motorcycle that builds upon the brand’s 440cc platform. This unveiling marks Hero’s growing ambition to move beyond commuter bikes and strengthen its global premium lineup. Here’s what you should know about it.
The Hero Hunk 440 SX embodies Hero’s new design direction — rugged, purposeful, and versatile. It’s designed not just for urban roads, but for riders seeking adventure on rougher terrain, blending practicality with performance flair.
Engine and Performance
While the Hero Hunk 440 SX shares its engine platform with the Hero Mavrick 440, it brings a distinctly new scrambler-inspired character. The motorcycle features a steel tube perimeter frame, long-travel suspension, and an 18-inch front and 17-inch rear wheel setup, ideal for tackling a mix of city and off-road routes.
Its design stands out with a minimalist tail section, knobby-style tyres, and high-mounted exhaust, giving it a raw, muscular stance. The styling cues highlight Hero’s intention to tap into the growing lifestyle motorcycle segment while keeping functionality at its core.
- The Hero Hunk 440 SX is powered by a 440cc, air- and oil-cooled, single-cylinder engine that produces around 27bhp and 36Nm of peak torque.
- It is paired with a six-speed manual gearbox and delivers strong mid-range performance, suitable for both city riding and light off-road adventures.
Features and Technology
Powering the Hero Hunk 440 SX is the familiar 440cc, air-/oil-cooled, long-stroke engine — tuned for a strong mid-range and tractable performance. The motor is paired with modern electronic rider aids, including ride-by-wire throttle, multiple ride modes, switchable ABS, and traction control, ensuring both safety and adaptability.
This tech-laden setup aims to appeal to riders who want everyday usability paired with the flexibility for weekend adventures.
- Key modern features include:
- Ride-by-wire throttle for precise acceleration control
- Switchable dual-channel ABS
- Multiple riding modes
- Traction control for safer handling on mixed surfaces.
- The bike comes with a digital TFT display that integrates smartphone connectivity and turn-by-turn navigation.
Design and Equipment
- The Hero Hunk 440 SX adopts classic scrambler cues:
- High-mounted exhaust
- Minimalist tail section
- Knobby tyres for dual-purpose use
- Wide handlebars for better control on rough terrains.
- It rides on 18-inch front and 17-inch rear wheels for enhanced stability over varied terrain.
- The frame is a steel tube perimeter type with long-travel suspension and generous ground clearance, reinforcing its off-road aspirations.
- Euro5+ compliant, reflecting Hero’s commitment to modern emission standards.
Intended Use and Segment
- The Hero Hunk 440 SX targets riders seeking versatility — suitable for urban use but equipped for weekend adventure, blending comfort with performance potential.
- It enters the mid-size premium motorcycle segment (400–450cc), competing with rugged models from global brands.
| eature | Details |
|---|---|
| Engine | 440cc air/oil-cooled, single-cylinder |
| Power/Torque | 27 bhp / 36 Nm |
| Gearbox | 6-speed |
| Frame | Steel tube perimeter |
| Suspension | Telescopic front, twin rear (long travel) |
| Wheels/Tyres | 18″ (front), 17″ (rear), dual-purpose |
| Brakes | Disc (switchable ABS) |
| Features | Ride-by-wire, ride modes, TFT display, smartphone nav, traction control |
| Design | Scrambler, high exhaust, flat seat |
This new entrant aims to blend everyday usability with the robustness needed for adventure and off-road exploration, bringing premium features and a scrambler look to Hero’s 440cc lineup.
India Launch and Availability
The design patent for the Hero Hunk 440 SX was already filed in India nearly a year ago. So, there is a possibility that Hero might bring it to our country as well. However, it might be called something else when it finally launches. A launch timeline is not known as of now.
The Hero Hunk 440 SX represents the brand’s expansion toward premium, lifestyle-oriented motorcycles, combining modern technology with scrambler character to appeal to adventure-seeking enthusiasts.
