The new Tata Sierra SUV has been launched in India at an introductory starting price of Rs 11.49 lakh (ex-showroom), bringing back an iconic nameplate as a modern, family-friendly lifestyle SUV. It slots into the hotly contested mid-size SUV segment against the Hyundai Creta, Kia Seltos, Honda Elevate, Skoda Kushaq, and VW Taigun.
Features, interiors and tech
Tata has clearly targeted a premium, lounge-like cabin experience, not just a functional family SUV.
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Cabin design:
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Triple-screen layout: a central infotainment screen, a digital driver display, and an additional screen or extended interface depending on variant.
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Clean, horizontal dashboard, layered materials, and dual-tone or themed interior colour packs.
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Emphasis on comfort with supportive seats and that airy feel thanks to the large glass area and sunroof.
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Features (variant-dependent):
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Dual-zone climate control, ventilated front seats, 12-speaker JBL audio with integrated soundbar in higher trims.
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360-degree camera, connected car tech, multiple driving modes and terrain-like selectable modes (for rough roads, even if it’s FWD).
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Panoramic sunroof on upper variants to complement the Alpine glass vibe.
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This feature mix makes the Sierra feel more “lifestyle” and less like a purely rational choice, which is exactly what many aspirational urban and semi-urban customers look for now.
Engines and performance
Tata is offering the new TaTa Sierra SUV with three engine options, so you can tune your choice to your running and driving style.
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1.5-litre naturally aspirated petrol:
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Power: around 105 bhp and 145 Nm.
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Gearboxes: 6-speed manual and 7-speed DCT in some variants.
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Target buyer: relaxed city and mixed-use driver who prioritises smoothness and lower upfront price over outright punch.
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1.5-litre turbo-petrol (TGDi “Hyperion”):
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Power: about 158 bhp and 255 Nm in production guise (some launch coverage mentions ~170 PS and 280 Nm target figures).
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Gearbox: 6-speed automatic.
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Target buyer: those who want effortless highway cruising, quick overtakes and that “fun-to-drive” feel without going to a bigger engine.
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1.5-litre Kryojet diesel:
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Power: around 116 bhp with 260–280 Nm depending on tune and gearbox.
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Gearboxes: 6-speed manual and 6-speed automatic.
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Target buyer: high-mileage users and tourers who value torque and efficiency.
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All current versions are front-wheel drive, but Tata has confirmed that an all-wheel drive (AWD) variant is in the pipeline, which will make the Sierra stand out as one of the few true lifestyle-soft-roader options in the segment. An electric Sierra is also expected later, but that is a separate model line.
Design and dimensions
The emotional hook of the Sierra is its design: it respects the old while feeling very 2025.
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Exterior:
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Boxy, upright silhouette that instantly reminds you of the original Sierra’s stance.
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Reimagined “Alpine” glass area: instead of the old curved glass, you now get a flat, accented glass section at the rear that visually lightens the cabin and gives that lounge-like feel to rear passengers.
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Details: full-LED lighting, a modern reinterpretation of Tata’s grille, 19-inch alloy wheels in higher trims, and a neat rear spoiler for a more youthful look.
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Size and space:
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Length is around 4.6 metres, wheelbase around 2.7 metres, putting it slightly on the larger side of the mid-size SUV class.
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The long wheelbase and relatively upright glasshouse should translate into generous cabin room and a more “big SUV” feel, something many buyers in this price band aspire to.
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For someone upgrading from a premium hatchback or compact SUV, the Sierra will feel like a proper step up in presence and perceived size
Safety and ADAS
Tata has leaned into its safety image with the new TaTa Sierra SUV, trying to make it feel like a safe place for the family.
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Standard kit: six airbags, ABS with EBD, electronic stability control, ISOFIX child seat mounts across the range.
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Advanced features: higher trims add Level 2 ADAS functions such as adaptive cruise control, lane keep assist, front collision warning and auto emergency braking, depending on final variant configuration.
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Structure and ratings: official crash rating is still awaited at launch, but the Sierra is built on Tata’s latest-generation architecture that underpins its newer SUVs, designed with high safety scores in mind.
For a typical Indian buyer who does highway runs with family, this combination of passive and active safety can be a big emotional reassurance, not just a spec-sheet brag.
Price, variants and timeline
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Introductory starting price: Rs 11.49 lakh ex-showroom for the base Smart/Smart Plus-type variant (actual naming may vary slightly by source).
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Multiple trims: Broadly four variant lines (like Smart, Pure, Adventure/Accomplished and their “Plus” packs) spread across petrol and diesel, manual and automatic options.
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Bookings and deliveries: Bookings open from 16 December 2025, with customer deliveries planned from 15 January 2026, giving early buyers some time to evaluate test drives and reviews.
This positioning means a buyer who was already considering a Creta or Seltos can now cross-shop the Sierra without feeling it is out of reach, while enthusiasts get the emotional pull of a revived classic.
Conclusion
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For those who grew up seeing the old Sierra on Indian roads, this isn’t just a car; it’s a piece of nostalgia made real again. Tata has respected the lineage by keeping that boxy charm, while also giving it the tech & polish of 2025.
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For younger buyers, this is a seriously modern new TaTa Sierra SUV with lots of features you’d expect in a premium or electric car — but it comes in a familiar, trusted Tata shell.
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It’s also a practical choice: spacious cabin, huge boot, powerful and efficient engine options, and advanced safety — ideal for daily commutes and weekend getaways.
- The 2025 new Tata Sierra SUV is more than just a retro revival. It’s a carefully crafted SUV that bridges Tata’s heritage with modern expectations. With a starting price of ₹11.49 lakh, it looks like a very strong value proposition — especially for buyers who want a stylish, tech-loaded, and safe midsize SUV from a trusted brand.
