Royal Enfield reported its highest-ever monthly sales in September 2025, with total dispatches reaching 1,24,328 units. This marks a 43 percent increase compared to the same month last year, when the company sold 86,978 motorcycles. The growth comes in the backdrop of the GST 2.0 implementation, which brought down prices of motorcycles under the 350cc category, a segment where Royal Enfield has a strong presence.
The reduction in tax rates appears to have boosted demand, particularly in the domestic market during the festive season. Domestic sales stood at 1,13,573 units in September 2025, up 43 percent from 79,325 units in the corresponding month last year. Exports also recorded strong momentum, with 10,755 units shipped compared to 7,653 units in September 2024, registering a growth of 41 percent.
For the April–September 2025 period, Royal Enfield’s year-to-date performance also showed robust gains. Total sales during the first six months of the financial year reached 5,91,903 units, up 30 percent compared to 4,54,780 units in the same period of FY2024–25.
Within this, domestic sales contributed 5,21,482 units, an increase of 27 percent over 4,10,843 units last year. Exports accounted for 70,421 units during the period, significantly higher than the 43,937 units shipped in the first half of the previous year, representing a 60 percent growth.
The company’s sustained momentum in both domestic and international markets reflects strong demand for its 350cc portfolio, including models like the Classic 350, Bullet 350, and Hunter 350, which form the bulk of its sales. The pricing advantage following the GST revision has added to the appeal of these motorcycles, especially in the commuter and mid-segment categories.
September’s numbers also highlight the impact of the ongoing festive season, which traditionally brings higher sales volumes for two-wheeler manufacturers. With the new tax structure making sub-350cc motorcycles more affordable, Royal Enfield appears to have benefited directly, consolidating its position in a competitive market.
Highlights for September 2025
- Royal Enfield crossed the 1 lakh retail volume threshold for the month for the first time in its history.
- The company also organized the annual One Ride event globally, promoting camaraderie and riding culture, which supported strong brand engagement.
Year-to-Date Performance
| Metric | Apr–Sep 2025 | Apr–Sep 2024 | Growth |
|---|---|---|---|
| Total Sales | 5,91,903 | 4,54,780 | 30% |
| Domestic Sales | 5,21,482 | 4,10,843 | 27% |
| Exports | 70,421 | 43,937 | 60% |
Royal Enfield’s record-breaking sales in September 2025 can be directly attributed to the government’s GST 2.0 reforms, festive season offers, and new/upgraded product launches, all of which combined to boost both affordability and demand, especially in the high-volume sub-350cc segment.
Engine Size Sales Breakdown
| Segment | Sales Units | YoY Growth | Note |
|---|---|---|---|
| Sub-350cc | 1,07,478 | 43% | Meteor 350, Classic 350, Hunter 350, Bullet 350 |
| Above 350cc | 16,850 | 45% | Himalayan 450, Bear 650, Interceptor, Continental GT |
- Sub-350cc motorcycles accounted for 86% of overall sales last month, driven mainly by the Classic 350, Meteor 350, Hunter 350, and Bullet 350.
- Above 350cc models (Himalayan 450, Guerrilla 450, Bear 650, Interceptor 650, Continental GT 650) together made up 13.5% of total sales, growing faster than last year but remaining a smaller segment.
Top-Selling Models
- Classic 350: Retained its leadership, continuing to be Royal Enfield’s best-seller.
- Meteor 350: Upgraded model saw a sharp jump in demand after launch and festive-season offers.
- Hunter 350: Maintained robust volumes, appealing to younger riders.
- Bullet 350: Continued strong performance in both urban and rural markets.
- Bear 650, Himalayan 450: Significant growth, though volume much lower than the sub-350cc segment.
Year-to-Date Performance (Apr–Sep 2025)
| Segment | Units Sold | YoY Growth |
|---|---|---|
| Sub-350cc | 5,09,610 | 32% |
| Above 350cc | 82,293 | 22% |
Royal Enfield’s September sales surge is directly attributable to booming demand for its 350cc and below models, reflecting GST-driven affordability, new launches, and festive buying trends.
